In early 1924, Asa Griggs Candler, the founder of Coca-Cola, was embroiled in a high-profile court case. Onezima de Bouchel filed a $400,000 breach of promise suit against 72-year-old Candler. The trial became known as the "heart balm suit" but it was equally known for a series of letters Candler wrote to Ms de Bouchel addressed to "Dear Sweetums." In the end, the jury dismissed the suit in only thirty minutes. Source: Chicago Tribune 6 February 1924


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